Internet Marketing Blueprints
There is not necessarily a blueprint for internet marketing because it is always changing. Search engines, such as Google, will alter their algorithms continually. This means my marketing agency sheffield must keep up to date with any new evolutions so my clients do not drop down the search rankings. I specialise in SEO, which is search engine optimisation, meaning my style of marketing is focused entirely on gaining cilents credibility and keeping that credibility.
Online marketing right now is focused heavily on written content, which means good unique content is important, uploaded on a regular basis. My company has to be a creative agency yorkshire to survive, not just marketing. This means landing page content, supporting links, social media and so on should be added to often with a specific content strategy. As long as content is unique, well-written, informative and keyword-focused, it will do your site a lot of good.
The creator of Google, Larry Page, based Google on back links. In other words, sites gain the majority of their credibilty through the links they have to other sites. He nicknamed his initial idea as 'BackRub'. One quality back link will give you great credibilty, whereas lots of links from the same place or from lesser places, will be very dilluted. Good back links are extremely important and have been since Google began. These should be the basis of an online marketing strategy, especially if your site is young and doesn't have mucn Page Rank of its own. This should then be complimented by great quality, good length (500-1,500-word) written articles.
I have many clients come on board who have suffered from poor marketing agencies before. Their sites have been battered by Google because they have been doing everything wrong. It is very easy to push up the rankings with lots of hardwork and creativity, whilst staying within Google's guidelines. But it is even easier to fall off the scale by doing things wrong.